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Lures for all regions, seasons and fishing gear
With every new fishing technique and every new lure innovation, one thing remains the same – Strike King’s uncompromising commitment to offering you the very best. Whether you’re fishing for fun or competing in tournaments against the best in the world, Strike King will lead the way. Our lures are designed and tested by Strike King Pros to deliver time and time again.
Specialty Brands
KVD
Strike King pro Kevin VanDam has been designing baits for years. He has used his experience as a professional fisherman to develop dependable gear for anglers of all levels.
Rage Tail
There’s nothing like a Rage Tail soft plastic lure. Everything from the action to the colors has been designed to catch the attention of any fish. There’s a soft Rage Tail bait that will get the job done for you.
Mr. Crappie
Wally Marshall started fishing crappie tournaments in 1987 and he has over 26 tournament wins, and continues bringing numerous innovations to the fishing industry with cutting-edge ideas.
Sharing the knowledge
King of Bass TV
Pro Team Journal
Next Level
Committed to the future of fishing
Driving forward the future of fishing from early to advanced anglers. Our Student Angler and High School Grant programs support school fishing clubs by supplying gear and programs. We sponsor our Pro Staff anglers who compete in tournaments across the country and we want to see them thrive.
Nicolas Morales Auna
Reviewed in Mexico on February 15, 2025
Me gustó el color, buena accion
Tammy Gutierrez
Reviewed in the United States on January 8, 2025
I bought this for my 11 year old nephew who loves to fish. All he wanted was strike king lures for Christmas. So, I got him 6 different kind.
OddJob
Reviewed in the United States on September 19, 2024
When my culprit worms aren't working, this has been my go to. Slow or fast retrieval has both paid off. Would recommend
Robert
Reviewed in the United States on August 12, 2024
Have had great luck with these baits. They last a long time through multiple fish bites/catches. And the Bass love them in the spring especially.
Customer
Reviewed in the United States on June 4, 2024
Make sure you look at the size of the baits before you order them. The ones I ordered are way too big to use in the pond near my house.
steve ozment
Reviewed in the United States on March 4, 2024
These are my go-to baits where I fish. I use them like a frog lure and pull them through the lily pads for bass and cast them along the bank for snakeheads (in S Fla) If there's any downside it's that they need replacing after catching a fish or two - but that's a good problem to have.
Karla
Reviewed in Mexico on April 9, 2024
Son buenos
TonyS
Reviewed in the United States on August 31, 2023
worked great in some dark turbid water with overcast clouds First cast I had a nice Largemouth swallow it. Got another one in the boat 15mins later.
Danny
Reviewed in the United States on June 13, 2023
My favorite bass bait of all time. Recommend pairing them with a shakey head jig for largemouth and smallmouth bass. Catches bass all year long
Jose guadalupe
Reviewed in Mexico on February 24, 2022
Es un exelente producto tal cual sale en la publicacion y llego antes de lo esperado..
Robert Matteson
Reviewed in the United States on April 9, 2022
Like the color and the size it makes a good bait for bed fishing. Wish they lasted more than one fish but overall a good bait
Pat
Reviewed in Canada on June 26, 2020
Bass crack
Oxid
Reviewed in Canada on July 31, 2019
One of my best flipping lure on earth. Also try to get on Black and blue color , awsome for dirty water ! Catches big bass
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