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About Us
The birth of the Endoto brand stems from an extraordinary journey. In 2018, two friends who were passionate about outdoor adventures, David and Andrew, experienced the difficulty of finding suitable shoelaces and insoles during a hiking trip. They discovered that most shoelaces and insoles on the market were designed with a one-size-fits-all approach, rather than catering to the specific needs of different shoe brands. This led to frequent discomfort during their journey, impacting the overall experience.
Upon returning to the city, David and Andrew decided to tackle this issue and founded the Endoto brand. The name Endoto originates from the Greek words "endon" and "totòs," meaning "inside" and "complete," respectively. The brand aims to provide a comprehensive solution that enhances the comfort and enjoyment of wearing shoes from the inside out.
In its early stages, the Endoto team conducted in-depth research on the structure and functions of various shoes to better cater to consumers' needs for shoelaces and insoles. When designing shoelaces, they emphasized personalization and fashion sense while balancing practicality, providing exclusive shoelaces for different shoe brands. In terms of insoles, Endoto introduced a range of functional insoles catering to consumers' needs, such as breathable, warming, comfortable and light-weight options.
After years of effort, Endoto gradually established a strong reputation in the market. Today, Endoto's mission is to bring a more comfortable shoe-wearing experience to consumers, enabling them to enjoy life with lighter and more joyful steps. Since its inception in 2018, Endoto has consistently upheld innovation and quality, looking forward to providing high-quality products.
Shoelaces
- Laces For Hey Dude
- Laces For Alexander McQueen
- Laces For Common Projects
- Laces For Gucci Ace
- Laces For VEJA
- Laces For Golden Goose
- Laces For Yeezy Boost
- Laces For Ultraboost
- Other Brands
Shoelaces
- Laces For Brooks
- Laces For HOKA ONE ONE
- Laces For ASICS
- Laces For Under Armour
- Laces For New Balance
- Laces For Balenciaga
- Laces For On Cloud
- Laces For AJ Series
- Other Brands
Insoles
- Insoles For Hey Dude
- Insoles For Skechers
- Insoles For Casual Shoes
Inserts
- Inserts for Clog
Lid
Reviewed in the United States on March 9, 2025
Work good!
Marc Worthington
Reviewed in the United Kingdom on March 30, 2025
These are very good and are exactly like the original ones as long as you buy the right length for your trainers.
Jennifer S Martin
Reviewed in the United States on March 20, 2025
Perfect shoelaces. I was afraid I was going to have to settle for an off brand that wasnt exactly like the ones that came with the shoes. But these were perfect. Easy to replace at a great price.
Olga J
Reviewed in Canada on February 24, 2025
Perfect replacement for ON cloud laces when your kid somehow shreds the originals. A little long but an extra knot fixed it.
Miax5
Reviewed in the United States on February 13, 2025
Loved being able to replace after mine frayed when washed.
MedicalCheeze
Reviewed in the United States on February 1, 2025
Worked great on my on clouds size 11. Theyve lasted me over five months on the job.
Evan
Reviewed in the United States on January 31, 2025
Fits on cloud running sneakers (leaving bottom two loops empty), but even comfier than the running laces! Nice and snug fit. They are good elastic so the laces stretch when putting on the shoe then contract again to hold it in place.
Frances
Reviewed in the United States on April 6, 2025
I got a pair of new raspberry On Cloud 6, it’s tight, the shoe laces are obviously too short. (I have other On Cloud shoes to compare). I contacted the company online, long story short, there is nothing they can do. It’s very disappointing! So I searched shoelaces on Amazon. These shoelaces are great! Great quality, just like the ones on On Cloud shoes. It’s two inches longer which fits perfectly. I’m so glad I found them here.
efeima
Reviewed in Spain on September 29, 2024
Buen producto para sustituir por rotura los cordones elásticos originales de las zapatillas ON.
Joseph Dexter
Reviewed in the United States on September 17, 2024
Perfect length and color for on clouds.
roberto
Reviewed in Italy on June 9, 2024
Ottimo acquisto, corrispondenti agli originali ON
Marc P.
Reviewed in Germany on December 30, 2024
Hallo, ich habe diese Schnürsenkel heute erhalten und direkt angebracht an meine OC waterproof. Diese hatten nur die normalen Schnürsenkel, ich hatte die anderen verlegt und deshalb standen die Schuhe nur rum.Für sind die On Cloud 5 nix ohne diese Schnürsenkel.. Einfach reinschlüpen und wohlfühlen 😊👍Diese Senkel sind super, Länge passt wunderbar, Spannung auch.Mal schauen was sie auf die Dauer machen.Erstmal super Produkt und 5 Sterne wert.
U'liana E. de Shannon
Reviewed in the United States on November 1, 2024
I liked the look of the laces but wished laces were a little longer because it was quite tight and compressed my feet too much. Not ideal but a simple fix was to get longer laces and cut them to size.
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