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About Us
The birth of the Endoto brand stems from an extraordinary journey. In 2018, two friends who were passionate about outdoor adventures, David and Andrew, experienced the difficulty of finding suitable shoelaces and insoles during a hiking trip. They discovered that most shoelaces and insoles on the market were designed with a one-size-fits-all approach, rather than catering to the specific needs of different shoe brands. This led to frequent discomfort during their journey, impacting the overall experience.
Upon returning to the city, David and Andrew decided to tackle this issue and founded the Endoto brand. The name Endoto originates from the Greek words "endon" and "totòs," meaning "inside" and "complete," respectively. The brand aims to provide a comprehensive solution that enhances the comfort and enjoyment of wearing shoes from the inside out.
In its early stages, the Endoto team conducted in-depth research on the structure and functions of various shoes to better cater to consumers' needs for shoelaces and insoles. When designing shoelaces, they emphasized personalization and fashion sense while balancing practicality, providing exclusive shoelaces for different shoe brands. In terms of insoles, Endoto introduced a range of functional insoles catering to consumers' needs, such as breathable, warming, comfortable and light-weight options.
After years of effort, Endoto gradually established a strong reputation in the market. Today, Endoto's mission is to bring a more comfortable shoe-wearing experience to consumers, enabling them to enjoy life with lighter and more joyful steps. Since its inception in 2018, Endoto has consistently upheld innovation and quality, looking forward to providing high-quality products.
Shoelaces
- Laces For Hey Dude
- Laces For Alexander McQueen
- Laces For Common Projects
- Laces For Gucci Ace
- Laces For VEJA
- Laces For Golden Goose
- Laces For Yeezy Boost
- Laces For Ultraboost
- Other Brands
Shoelaces
- Laces For Brooks
- Laces For HOKA ONE ONE
- Laces For ASICS
- Laces For Under Armour
- Laces For New Balance
- Laces For Balenciaga
- Laces For On Cloud
- Laces For AJ Series
- Other Brands
Insoles
- Insoles For Hey Dude
- Insoles For Skechers
- Insoles For Casual Shoes
Inserts
- Inserts for Clog
It’s me!
Reviewed in the United States on March 6, 2025
Great quality & worked perfectly for my On Cloud shoes.
ZT
Reviewed in the United States on March 5, 2025
Very nice. Can be used in any other brand than on cloud 5
Justin G.
Reviewed in the United States on March 19, 2025
Works great. easy to do. Shoes still feel secure without regular laces. Price works too
KK S
Reviewed in the United States on March 16, 2025
great laces - just ordered wrong size - for OC tennis shoes - with 12 eyelets, order 24 - 26 "
nicholt
Reviewed in Canada on March 15, 2025
30 in size is perfect for ON cloud hiMy laces finally snapped after 5 years and these are exactly what I needed. I remember contacting ON a few years ago and they told me they didn't even sell replacement laces, so this is probably the best option. Kind of expensive for just some strings but they have the little rubber ends that are required for this lacing system.Happy to revive these because they are probably my favorite shoes I've ever owned.
michaela
Reviewed in the United States on March 1, 2025
If you are looking for replacement laces for your On Cloud's- these are the best you'll find. Greta value for the money, easy to use and adjust!
María
Reviewed in Spain on February 9, 2025
Fáciles de colocar. En las zapatillas quedan muy bien. Habrá que ver la durabilidad que tienen con el uso.
Shelby
Reviewed in the United States on February 20, 2025
These are so great, make it so easy to slide my shoes on. They are very stretchy and keep my shoes tigh enough! The length was perfect for my shoe size as well!
N L
Reviewed in Germany on January 31, 2025
Ich bin absolut zufrieden mit den Schnürsenkeln, sie passen und halten perfekt wie die originalen - absolute Kaufempfehlung.
Roberto Filiput
Reviewed in Italy on January 23, 2025
Perfetti!
Nate
Reviewed in the United States on January 13, 2025
Really nice elastic laces that feel durable and I assume will last quite a long time. Really happy with purchase and will be buying more for my other shoes.
Lori
Reviewed in the United States on April 12, 2025
These laces match the original lace I have for my sneakers, just one size larger. The appear to be well made and should last a long time
Lauren
Reviewed in Australia on September 26, 2024
These work perfectly with my On Cloud sneakers.
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