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Lures for all regions, seasons and fishing gear
With every new fishing technique and every new lure innovation, one thing remains the same – Strike King’s uncompromising commitment to offering you the very best. Whether you’re fishing for fun or competing in tournaments against the best in the world, Strike King will lead the way. Our lures are designed and tested by Strike King Pros to deliver time and time again.
Specialty Brands
KVD
Strike King pro Kevin VanDam has been designing baits for years. He has used his experience as a professional fisherman to develop dependable gear for anglers of all levels.
Rage Tail
There’s nothing like a Rage Tail soft plastic lure. Everything from the action to the colors has been designed to catch the attention of any fish. There’s a soft Rage Tail bait that will get the job done for you.
Mr. Crappie
Wally Marshall started fishing crappie tournaments in 1987 and he has over 26 tournament wins, and continues bringing numerous innovations to the fishing industry with cutting-edge ideas.
Sharing the knowledge
King of Bass TV
Pro Team Journal
Next Level
Committed to the future of fishing
Driving forward the future of fishing from early to advanced anglers. Our Student Angler and High School Grant programs support school fishing clubs by supplying gear and programs. We sponsor our Pro Staff anglers who compete in tournaments across the country and we want to see them thrive.
Danny Hively
Reviewed in the United States on September 17, 2024
Have not got to use them much, but I love the action!
Umesh
Reviewed in the United States on August 18, 2023
This lure is slightly on the bigger side of worms and I would’ve liked it slightly shorter and thinner for smaller basses. I do however have caught 1 or 2 pounders as well as multiple 5 to 7 pound large mouth basses. This lure is very sturdy compared to yamamato senko worms. You can fish with this lure for many days with several catches in one lure.
Michael
Reviewed in the United States on June 30, 2022
I would choose someone else to buy from.
james E. Gallagher
Reviewed in the United States on August 13, 2019
Had a nice day at a local pond on Cape Cod!Great worm! Wish I had ordered more colors!Jim G
Peter
Reviewed in the United States on July 3, 2019
Good thickness and holds up well on jig head or Texas rig/Carolina rig
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